{"title":"New Arrivals","description":"\u003cdiv style=\"max-width: 820px; margin: 0 auto; text-align: center; padding: 8px 20px 26px;\"\u003e\n\n  \u003cdiv style=\"\n    display: inline-block;\n    margin-bottom: 14px;\n    padding: 7px 14px;\n    border-radius: 999px;\n    background: #f3f3f3;\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: 1.2px;\n    text-transform: uppercase;\n    color: #222222;\n  \"\u003e\n    Just Dropped\n  \u003c\/div\u003e\n\n  \u003ch2 style=\"\n    margin: 0 0 14px;\n    font-size: 34px;\n    line-height: 1.1;\n    font-weight: 800;\n    letter-spacing: -1px;\n    color: #202020;\n  \"\u003e\n    Meet The Newest HELLO Styles\n  \u003c\/h2\u003e\n\n  \u003cp style=\"\n    max-width: 680px;\n    margin: 0 auto 22px;\n    font-size: 16px;\n    line-height: 1.65;\n    color: #555555;\n  \"\u003e\n    Fresh colors, bold prints and new everyday favorites. Discover the latest HELLO\n    underwear made for comfort, personality and all-day wear.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"\n    display: flex;\n    justify-content: center;\n    flex-wrap: wrap;\n    gap: 9px;\n    margin-bottom: 22px;\n  \"\u003e\n\n    \u003cspan style=\"\n      display: inline-block;\n      padding: 9px 14px;\n      border: 1px solid #e2e2e2;\n      border-radius: 999px;\n      background: #ffffff;\n      font-size: 13px;\n      font-weight: 600;\n      color: #292929;\n    \"\u003e\n      ✦ New Styles\n    \u003c\/span\u003e\n\n    \u003cspan style=\"\n      display: inline-block;\n      padding: 9px 14px;\n      border: 1px solid #e2e2e2;\n      border-radius: 999px;\n      background: #ffffff;\n      font-size: 13px;\n      font-weight: 600;\n      color: #292929;\n    \"\u003e\n      ✓ Fresh Colors \u0026amp; Prints\n    \u003c\/span\u003e\n\n    \u003cspan style=\"\n      display: inline-block;\n      padding: 9px 14px;\n      border: 1px solid #e2e2e2;\n      border-radius: 999px;\n      background: #ffffff;\n      font-size: 13px;\n      font-weight: 600;\n      color: #292929;\n    \"\u003e\n      ✓ All-Day Comfort\n    \u003c\/span\u003e\n\n    \u003cspan style=\"\n      display: inline-block;\n      padding: 9px 14px;\n      border: 1px solid #e2e2e2;\n      border-radius: 999px;\n      background: #ffffff;\n      font-size: 13px;\n      font-weight: 600;\n      color: #292929;\n    \"\u003e\n      ✓ Latest Drops\n    \u003c\/span\u003e\n\n  \u003c\/div\u003e\n\n  \u003cp style=\"\n    margin: 0;\n    font-size: 14px;\n    font-weight: 600;\n    color: #222222;\n  \"\u003e\n    Be first to find your new favorite ↓\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","products":[{"product_id":"tiger","title":"HELLO™ Tiger - Men's Underwear","description":"\u003cdiv class=\"hello-product-highlights\"\u003e\n\u003ch2\u003eBold style, everyday comfort\u003c\/h2\u003e\n\u003cp\u003eHELLO Tiger brings statement-making prints to a comfortable stretch fit, combining standout colorways with soft everyday wearability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium stretch-comfort fabric\u003c\/li\u003e\n\u003cli\u003eBold tiger-inspired patterns\u003c\/li\u003e\n\u003cli\u003eFlexible fit designed for everyday comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 style=\"text-align: center;\"\u003eSay HELLO to the only u\u003cspan\u003enderwear \u003c\/span\u003eyou'll ever need\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0802\/0561\/1288\/files\/O1CN014XUcT01yA07WveAX8_--2214639756537-jpg_q50-jpg.webp?v=1742311062\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eHELLO Tiger unleashes the untamed spirit of style and comfort in our signature boxer briefs. These eye-catching underwear feature bold tiger-inspired patterns in vibrant orange, classic black and white, rich purple, and soft pink colorways – each designed to make a statement that's as fierce as it is fashionable.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eCrafted with our premium stretch-comfort fabric, these underwear provide the perfect balance of support and freedom, allowing you to move with the confidence of a predator.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eUnlike ordinary underwear, HELLO Tiger combines striking visual impact with exceptional performance. The moisture-wicking material keeps you cool and dry, while the seamless construction eliminates chafing for all-day comfort in any situation.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0802\/0561\/1288\/files\/O1CN01g5GO4f1DCwjEXDeHF_--686470181.jpg?v=1742310948\"\u003e\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eFor those who refuse to blend into the background, HELLO Tiger delivers underwear that reflects your bold personality and unstoppable energy. Choose your color, embrace your power, and let your true nature roar.\u003c\/p\u003e","brand":"HELLO","offers":[{"title":"Orange \/ XS (26-27)","offer_id":67592562245711,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Orange \/ S (28-30)","offer_id":67592562278479,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Orange \/ M (31-34)","offer_id":67592562311247,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"White \/ XS (26-27)","offer_id":67592562344015,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"White \/ S (28-30)","offer_id":67592562376783,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"White \/ M (31-34)","offer_id":67592562409551,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Purple \/ XS (26-27)","offer_id":67592562442319,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Purple \/ S (28-30)","offer_id":67592562475087,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Purple \/ M (31-34)","offer_id":67592562507855,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Pink \/ XS (26-27)","offer_id":67592562540623,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Pink \/ S (28-30)","offer_id":67592562573391,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Pink \/ M (31-34)","offer_id":67592562606159,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2605\/0383\/files\/O1CN012RmKhQ1yA07WRJzvp_--2214639756537.jpg?v=1790778954"},{"product_id":"prosperity","title":"HELLO™ Prosperity - Men's Underwear","description":"\u003cdiv class=\"hello-product-highlights\"\u003e\n\u003ch2\u003eA bold design built around comfort\u003c\/h2\u003e\n\u003cp\u003eHELLO Prosperity combines vibrant red styling and gold-inspired details with a silky-touch feel for comfortable everyday wear with distinctive character.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilky-touch fabric for a smooth feel\u003c\/li\u003e\n\u003cli\u003eDistinctive prosperity-inspired designs\u003c\/li\u003e\n\u003cli\u003eComfortable fit for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 style=\"text-align: center;\"\u003eSay HELLO to the only u\u003cspan\u003enderwear \u003c\/span\u003eyou'll ever need\u003c\/h3\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0802\/0561\/1288\/files\/O1CN01809zZJ2LY22vWrZcp_--3937219703-0-C2M-jpg.webp?v=1742059409\"\u003e\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eHELLO Prosperity honors cultural symbols of good fortune through revolutionary underwear design. Our vibrant red boxer briefs come in four powerful designs – Fortune, Wealth, Victory, and Peace – each featuring its own golden prosperity character representing ancient symbols of abundance reimagined for those who create their own luck.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eThe premium silky-touch fabric provides exceptional comfort against your skin while our precision-engineered fit eliminates restrictions, allowing your ambitions to flow freely. The distinctive HELLO waistband serves as your daily affirmation of positive energy and prosperity.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eThese aren't just underwear – they're a modern tradition. Breathable, antimicrobial, and designed to maintain freshness throughout your most demanding days. The seamless construction prevents chafing while our color-fast technology ensures the auspicious red remains vibrant.\u003c\/p\u003e\n\u003cp class=\"whitespace-pre-wrap break-words\"\u003eFor celebrations, gift-giving, or simply surrounding yourself with symbols of success, HELLO Prosperity delivers luxury with meaning.\u003c\/p\u003e","brand":"HELLO","offers":[{"title":"Fortune \/ XS (26-27)","offer_id":67592560607311,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Fortune \/ S (28-30)","offer_id":67592560640079,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Fortune \/ M (31-34)","offer_id":67592560672847,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Wealth \/ XS (26-27)","offer_id":67592560705615,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Wealth \/ S (28-30)","offer_id":67592560738383,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Wealth \/ M (31-34)","offer_id":67592560771151,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Victory \/ XS (26-27)","offer_id":67592560803919,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Victory \/ S (28-30)","offer_id":67592560836687,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Victory \/ M (31-34)","offer_id":67592560869455,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Peace \/ XS (26-27)","offer_id":67592560902223,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Peace \/ S (28-30)","offer_id":67592560934991,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Peace \/ M (31-34)","offer_id":67592560967759,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2605\/0383\/files\/O1CN019SJyQ22FzcA6sM0sm_--4148918951.jpg?v=1790778954"},{"product_id":"heritage","title":"HELLO™ Heritage - Men's Underwear","description":"\u003cdiv class=\"hello-product-highlights\"\u003e\n\u003ch2\u003eClassic styling, modern comfort\u003c\/h2\u003e\n\u003cp\u003eHELLO Heritage blends a vintage-inspired look with a soft, breathable organic-cotton blend and flexible construction for comfortable everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, breathable organic-cotton blend\u003c\/li\u003e\n\u003cli\u003eFlexible construction for daily movement\u003c\/li\u003e\n\u003cli\u003eVintage-inspired design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 style=\"text-align: center;\"\u003eSay HELLO to the only u\u003cspan\u003enderwear \u003c\/span\u003eyou'll ever need\u003c\/h3\u003e\n\u003cp\u003eHELLO Heritage Underwear is a tribute to timeless style and craftsmanship, designed for those who appreciate the perfect blend of classic elegance and modern comfort. Made with a luxurious organic cotton blend, this underwear offers a soft, breathable feel that’s gentle on the skin and kind to the planet. Featuring a vintage-inspired pattern and a durable yet flexible construction, HELLO Heritage provides all-day comfort with a touch of sophistication. The premium elastic waistband and seamless design ensure a secure, chafe-free fit, making it ideal for both casual days and special occasions. Elevate your essentials with the enduring charm of HELLO Heritage.\u003c\/p\u003e","brand":"HELLO","offers":[{"title":"Gray \/ XS (26-27)","offer_id":67592561655887,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Gray \/ S (28-30)","offer_id":67592561688655,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Gray \/ M (31-34)","offer_id":67592561721423,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Light Gray \/ XS (26-27)","offer_id":67592561754191,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Light Gray \/ S (28-30)","offer_id":67592561786959,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Light Gray \/ M (31-34)","offer_id":67592561819727,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"White \/ XS (26-27)","offer_id":67592561852495,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"White \/ S (28-30)","offer_id":67592561885263,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"White \/ M (31-34)","offer_id":67592561918031,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ XS (26-27)","offer_id":67592561950799,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ S (28-30)","offer_id":67592561983567,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Apricot \/ M (31-34)","offer_id":67592562016335,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Black \/ XS (26-27)","offer_id":67592562049103,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Black \/ S (28-30)","offer_id":67592562081871,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Black \/ M (31-34)","offer_id":67592562114639,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Mint \/ XS (26-27)","offer_id":67592562147407,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Mint \/ S (28-30)","offer_id":67592562180175,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true},{"title":"Mint \/ M (31-34)","offer_id":67592562212943,"sku":null,"price":12.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2605\/0383\/files\/O1CN01XWi3XE2GB467TT2yv_--4148928976-jpg_q30-jpg.webp?v=1790778954"},{"product_id":"spotm","title":"HELLO™ Spot - Men's Underwear","description":"\u003cdiv class=\"hello-product-highlights\"\u003e\n\u003ch2\u003eBreathable comfort with a playful edge\u003c\/h2\u003e\n\u003cp\u003eHELLO Spot combines a light, breathable feel with a flexible fit and playful pattern for comfortable everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-soft, breathable fabric\u003c\/li\u003e\n\u003cli\u003eFlexible everyday fit\u003c\/li\u003e\n\u003cli\u003ePlayful spot pattern\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSay HELLO to the only underwear you'll ever need\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0802\/0561\/1288\/files\/O1CN01fBXbVX2EGttjIY0C5_--2219078718.jpg?v=1730823271\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a unique, playful spot pattern, these underwear add a dash of style and personality to your essentials. Made with breathable, ultra-soft fabric, HELLO Spot is designed for a comfortable, flexible fit that feels light as air. Perfect for all-day wear, it keeps you fresh, dry, and ready to take on anything. Embrace the charm of simplicity and fun — HELLO Spot is here to make your everyday essentials anything but ordinary.\u003c\/p\u003e","brand":"HELLO","offers":[{"title":"White \/ XS (26-27)","offer_id":67592563687503,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"White \/ S (28-30)","offer_id":67592563720271,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"White \/ M (31-34)","offer_id":67592563753039,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Black \/ XS (26-27)","offer_id":67592563785807,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Black \/ S (28-30)","offer_id":67592563818575,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Black \/ M (31-34)","offer_id":67592563851343,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XS (26-27)","offer_id":67592563884111,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Blue \/ S (28-30)","offer_id":67592563916879,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M (31-34)","offer_id":67592563949647,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Green \/ XS (26-27)","offer_id":67592563982415,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Green \/ S (28-30)","offer_id":67592564015183,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Green \/ M (31-34)","offer_id":67592564047951,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Red \/ XS (26-27)","offer_id":67592564080719,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Red \/ S (28-30)","offer_id":67592564113487,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true},{"title":"Red \/ M (31-34)","offer_id":67592564146255,"sku":null,"price":13.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2605\/0383\/files\/spotwhite.jpg?v=1790778956"}],"url":"https:\/\/the-hello.store\/collections\/new-arrivals.oembed","provider":"HELLO","version":"1.0","type":"link"}